What small business owners say about working with us
These are real accounts from owners who trusted us with a look inside their routines. We have kept the language honest — not every story is perfectly smooth.
Back to HomeWhat clients have shared with us
Lim Chee Wei
Owner, accounting firm · Tanjong Pagar
"I came in assuming they would recommend three or four tools and charge me to set them up. Instead, they spent most of the session asking about my actual day, then said clearly that one of the two things I wanted to automate was not worth it given how rarely it came up. I appreciated the honesty more than I expected to."
May 2025 · Fresh Look Session
Priya Nair
Founder, wellness studio · Tiong Bahru
"The Light Touch Integration took about three weeks. The setup itself was straightforward — what helped most was the walkthrough with my two part-time staff, who are not particularly interested in technology. Wei Lin explained everything in a way that made sense to them. Two months on and both tools are still being used consistently."
April 2025 · Light Touch Integration
Muhammad Ariff
Operations manager, logistics firm · Jurong
"We have been on the Fresh Air Retainer for about six months. The quarterly review is genuinely useful — Rajan gives a plain written summary of what has been adjusted and why. He flagged once that a tool we were using had changed its pricing model in a way that made it less worthwhile for us. I would not have caught that on my own."
Ongoing since November 2024 · Fresh Air Retainer
Tan Hui Ling
Sole trader, copywriting · Buona Vista
"As a sole trader I was worried this would be aimed at bigger teams. It was not — they have clearly thought about situations where it is just one person running everything. The session was relaxed and practical. I left with a short list of things to try on my own, which I did, and one follow-up question that Siti answered the next day."
May 2025 · Fresh Look Session
Krishnan Suresh
Director, property consultancy · Orchard
"The integration itself went smoothly. My only note is that the initial scoping call took longer than expected because there was quite a lot of back-and-forth on exactly what to include. That said, the brief they produced at the end was thorough and everything matched what was agreed. No surprises on the invoice."
March 2025 · Light Touch Integration
Yeo Fang Ting
Co-owner, F&B business · Clementi
"We use the retainer. For us it is mainly about having someone to call when something stops working or when a supplier starts using a new platform. It is not a high-touch relationship — more like having a reliable contact who knows our setup well and responds promptly. That suits us fine."
Ongoing since January 2025 · Fresh Air Retainer
Three client journeys in more detail
General retail shop — 3 staff, Chinatown area
Light Touch Integration · March 2025
The challenge
The owner was spending roughly two hours every Monday drafting supplier email replies that were largely the same from week to week. She also wanted a simple way to keep a running record of stock queries from customers.
What we did
We configured a template-based AI drafting tool that works from brief notes she types into a shared document. For stock queries, we set up a simple form-and-spreadsheet system that logs responses automatically without requiring her to open a separate app.
After two months
The email drafting now takes roughly 30 minutes rather than two hours. The stock query log has reduced the number of follow-up calls she receives by about a third. The tools have required no adjustment since setup.
Service business — solo operator, Queenstown
Fresh Look Session only · February 2025
The challenge
A self-employed plumber had read about AI scheduling tools and wondered whether they would help him manage bookings more smoothly. He was not sure whether the issue was the bookings themselves or something else in his workflow.
What we found
After the session, it became clear that the real friction was not scheduling — he already had a reasonable system — but the time spent on quoting repeat-type jobs. We suggested a simple template approach he could implement himself with no new tools at all.
Outcome
He implemented the template approach in a week. No tools were purchased. He noted the session saved him from spending several hundred dollars on a scheduling product he did not need. He may come back for an integration in future but has not found it necessary yet.
Professional services firm — 7 staff, Raffles Place
Fresh Air Retainer · Ongoing from October 2024
The situation
A small consultancy had completed an integration with a previous provider and was satisfied with the tools, but found the original provider had become difficult to reach for updates or questions. They wanted a more consistent relationship.
How we helped
We reviewed the existing setup, documented it clearly, made minor adjustments to one tool that had drifted, and took over the monitoring role. The quarterly reviews have been used primarily to assess whether new options are worth exploring as the firm grows.
Seven months in
The firm has added one additional tool based on a quarterly review recommendation. The director notes the main value is simply knowing that someone is watching over the setup — freeing him to focus on client work rather than tool management.
Get in touch
Phone
+65 6253 7841Address
1 Wallich Street, #15-03 Guoco Tower
Singapore 078881
Hours
Mon – Fri: 9:00 am – 6:00 pm
Sat: 10:00 am – 1:00 pm · Sun: Closed
A few numbers worth noting
3+
Years in operation
70+
Businesses helped
4.7
Average rating
PDPC
PDPA-aware practices
Ready to see whether we might be useful to you?
Start with a Fresh Look Session. No obligation, no follow-up sales calls unless you ask for one.
Book a Session